By: Andri
Tradisional Industrie _____ Tv, newspaper, radio
Digital Industrie _____ e-commerce, digital media, communication
Translating to Significant Growth Potencial
India 13,4 %
Indonesia 12,7 %
Philippines 10,6 %
Vietnam 7.3 %
Malasya 4.6 %
Thailand 4.0 %
Singapore 3.0 %
Indonesia internet insdustry is growing at break neck speed
(Local) Portal daily operation
Step 1
Get Infrastructure Ready
Hardware : Web Hosting, Domain Names
Software : CMS, Web Log Analysis
Brainware : Software Developer, System & Network
Step 2 Contens & Monetize
Increase Traffic - Monetize traffic
Mote Content
Online Marketing
Product Development
Online Advertising
Classfied
Functional Department of Local Portal
Journalism - cONTENT
Economiy - Business Plan, Online Marketing, Sales
Technology - CMS, Key Matrics, Infrastructure
Product Planning Design - Publisher
Online Advertising
Choose the right media, suitable format, and budget
Offline marketing
Start with small activities
be creative budget budget budget
Local Portal
-Broad network portals
-Vertical Portals
-Community Portals
Components of Local Portal
News, city guides, forums, classifieds, directories, events, ads network, maps
Local Ads lead to Actions
Portal lokal recaps
Infrastructure, coaching, and endorsements by detik.com
info http://de.tk/PortalLokal.com
